Vagina Rejuvenation Surgery... huh?

Scott and I caught a bit of this on some news station, and I had to look up more about it on the web. Interesting. The news program was fairly vague about the actual procedure, and my curiosity was peeked.
I don't have a penis, so maybe I am out of line thinking that maybe I could understand the need for this, but is there really that big of a deal after the birth of a chid that a husband would subject his wife to this sort of surgery? The woman on the news program had five children, and was getting it done to improve her sex life with her husband. Hmmm.

What do you all think?